H2rOse
At H2rOse, a premium beverage brand, I led integrated marketing efforts to increase in-store sales and expand brand visibility. I developed and executed in-store promotions and product demos, ensuring retail shelves were stocked and the brand was well-represented. I played a key role in the successful rollout of PET bottles, managing the transition from glass to plastic packaging across stores.
In addition to managing influencer partnerships and PR campaigns, I used user-generated content (UGC) to enhance social media presence and engage customers. I also optimized the Shopify online store, overseeing product inventory, promotions, and design to improve the user experience. My efforts resulted in improved customer engagement, higher in-store sales, and expanded brand recognition across key markets.
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